A significant revolution has been seen in the food industry in the recent past. Customers are receiving their orders at their homes after placing the same online with restaurants and other food outlets. What’s encouraging is that online food ordering has gained pace over the last five years.

Restaurants need to be aware of the changing trends in the food delivery market. It helps them understand new opportunities in the market and an idea about where to invest. The online ordering and food delivery market has grown tremendously. 

Growth of Food Delivery Business 

Food delivery dynamics have changed completely in the 21st Century. People are refusing to visit restaurants or call their executives to bring food to them. Instead, they are ordering online, thanks to smartphones. Various restaurants and food businesses are using digital ordering and delivery processes in different ways. There are various platforms available. Some businesses use their website and some try third-party platforms like handover. 

With various online platforms, food delivery has become easy nowadays. Online platforms compete with different platforms to gain a market share. These platforms attract high valuation and investment and help transform the food delivery business. You very well know the traditional food delivery process. In this process, customers go to the restaurant and order their food. Then they have to wait until the food is placed on their table or at the checkout centre. 

But nowadays digital technology has changed the food delivery dynamics, which we have stated above. On the other hand, restaurants also show full transparency and convenience in their services. Customers feel free after placing orders online as restaurants deliver them on their own or by using third-party delivery services.

Transformation in the Food Business Model 

The changes in the food business model adopted by restaurants are one of the reasons encouraging the growth of online food deliveries. With several fleet types emerging, the restaurant’s delivery models (own and third-party delivery services) have become famous. These include various order delivery processes like same-hour, same-day, party delivery and more.

These processes offer customers enhanced convenience. New features and solutions are introduced in the market, like restaurant apps, delivery apps and more.  

For all these, customers have a wide range of choices to make. They have become more specific. For example, regarding food ordering, some want to know the delivery experience of restaurants or their delivery partners’, while some are concerned about the affordability and speed of delivery. 

Changes in Customers’ Preference 

Preference changes also contribute to the growth of online ordering and delivery processes. In today’s digital era, people do everything online, including ordering food. Customers use their mobile apps to make orders online, and restaurants have to get them delivered. Customers’ preferences decide what restaurants and other food businesses need to do. They adapt as per customer preferences to stay competitive. 

People are attracted by the idea of food order delivery at their doorstep. Without going outside to get their food from the restaurants, especially when there is rainy, hot or cold weather outside. 

When the restaurants realise the changes in the customer’s preference, they make necessary changes to meet the changing demands. The growth of delivery platforms has become a convenient option for both customers and restaurants. The convenience provided from apps and websites help customers adopt digital methods for ordering. 

As the customers’ preferences change, restaurants also change their business model in multiple ways. 

When Do Restaurants Require Third-party Delivery Services?

Restaurants without proper delivery capabilities are relying on third-party delivery partners. This third-party delivery technology is trending right now. Customers find it easy to order food online using a third-party app and get that delivered to their location. handover is one such popular third-party delivery service provider, helping businesses deliver orders to their customers. It ensures safe, low-cost, reliable, scalable order delivery services across several parts of India. The delivery service provider has tied up with various restaurants and food outlets who get bulk order delivery requests. handover’s delivery partners pick up those items from shops and deliver them to their customers.

Conclusion 

Above, we discussed the growth of online ordering and food delivery in India. Various restaurants and other food businesses can rise considerably by adopting online food order delivery technologies. They can also take help from third-party platforms to reach their customers’ needs, such as handover, as explained above.